Vellbrook Profit Dashboard — Etsy, Shopify & Amazon Profit Calculator (Excel + Google Sheets)

You didn't make $20 on that sale. After Etsy's cut, the card fee, and the ad that got the click, you kept about $4. This spreadsheet tells you the truth — on every product.

The Vellbrook Profit Dashboard is a profit calculator and pricing tool for online sellers. Type in your numbers and instantly see your true net profit after COGS, shipping, platform fees, payment fees and ad spend — for Etsy, Shopify, Amazon, eBay and Walmart. Works in Microsoft Excel and Google Sheets. No subscription, no login.

Six tabs that work together:

• Dashboard — your store at a glance: average margin, most & least profitable product, the month's bottom line. Profit shows green, a loss shows red.
• Profit Calculator — pick your marketplace and it loads that platform's fees automatically. True net profit, margin, markup and break-even ROAS, per product.
• Fee Reference — every major platform's fees (Etsy, Shopify, Amazon, eBay, Walmart) in one place, in plain English. Editable, so it stays accurate when they change their rates.
• Pricing Calculator — name the margin you want; it tells you the price to charge.
• Monthly P&L — your whole store on one honest page.
• Read Me — set up in two minutes.

Made for Etsy sellers, Amazon FBA sellers, Shopify store owners, and handmade / print-on-demand shops who want to stop guessing their margins and price with confidence.

Instant download · Excel & Google Sheets · Mac & PC · One-time purchase, yours to keep · Free updates when platform fees change.

Know exactly what you keep.